JOBS Act should eliminate the need for a “pre-existing substantive relationship”
Tucked into the ban on general solicitations in U.S. private placements is the “pre-existing substantive relationship” requirement (PSR). For decades, the PSR has served as an unavoidable speed bump in the marketing of hedge funds and other private investment vehicles.
Your hedge fund ‘deck’ must be balanced as well as compelling
To attract capital, marketing specialists tell hedge fund managers they need to show prospective investors how their investment strategies will enhance risk-adjusted returns (the so-called “value proposition”), perform effectively under all market conditions (the risk management requirement) and, most importantly, outperform their competition (the “edge”).