Practical Tips for Raising Venture Capital

If you’re looking for venture capital for your start-up fund or company, cultivate an already  successful entrepreneur to act as your champion; focus on investors who live in your area, have an interest in your specific product and have not already invested in your competitors; create a personal brand by writing about your strategy or industry; get other fund or company founders to introduce you to their investors; dispense with a 5-year business plan in favor of a clear and compelling product strategy; and focus your in-person pitch not on a typical presentation deck but on how you and your partners met and came up with your idea.  These and other practical fundraising tips are offered in Jason Baptiste’s new book, The Ultralight Startup: Launching a Business Without Clout or Capital.